1. Buried in dense blocks of text which make them difficult to find.

2. Featured on sites so unappealing to the eye that you don’t care whether the content is good or not.

3. Bracketed by distracting ads that encourage you to Buy Their SEO Book!

Please bear in mind that achieving success through search engine optimization is highly dependent on a wide range of factors and any ethical Internet marketing consultant will tell you that up front. Some rules will apply to your website and some will not. But even when everything is done correctly, ranking well doesn’t happen overnight as some sites lead you to believe. It takes time but if you’re willing to be patient, search engine optimization will help you and your business achieve its goals.

Additional Search Engine Optimization Tips

1. Know Your Target Audience – Before any code or content is written for the site, think about your target audience and keep them in mind at every stage of site development. Consider age, gender, and especially, think about the things that will make your target audience want to visit your site often.

2. Build a Clean, User-Friendly Site – Web users have very short attention spans and the decision to linger at your site or clíck the Back button is made in a few seconds. Build a site that’s easy on the eyes and structure it so that information can be found quickly and easily. Use bulleted lists, subheads, bold important text but don’t overdo it, and use clean, intuitive page layouts. Avoid building pages with frames, .PDF’s, and Flash. By the time these pages have loaded, your viewer is probably long gone.

3. Well-Written Content – Make sure the content on your site is well-written, gets right to the point, and doesn’t insult the intelligence of your readers with wild claims and hyperbole. Good content encourages readers to explore the other pages of your site and creates high-quality inbound links.

4. Let Keywords and Keyphrases Occur Naturally – Both search engines and readers alike will notice obvious keyword stuffing immediately and your credibility will suffer. Let the words and phrases that you want to optimize occur naturally in the content without overdoing it.

5. Use Short, Relevant URLs – Give your page URLs good file names which include the keywords optimized for that page and definitely avoid query strings. Try to limit page titles to relevant words separated by hyphens. For example, instead of “.com/seo” try “.com/search-engine-optimization-tips” or “.com/seo-tips. ”

6. Good Meta Descriptions – Keep meta descriptions between 200-250 characters and make them relevant to the page and informative. Good meta descriptions raise confidence that the page will contain the information that web users seek therefore making it more selectable.

7. Quality Inbound and Outbound Links – The quality of your inbound and outbound links far outweigh quantity for SEO purposes. Link farming is frowned upon by search engines and readers alike. If someone clicks on an outbound link from your site, make sure that it takes them somewhere interesting and informative or they’re not likely to clíck on another.

8. Limit Keywords and Keyphrases – Feature two or three optimized keywords and phrases on each page and again, make them occur naturally in the content. If you want to rank well for other terms, simply build other pages optimized for those terms.

9. Update the Content Regularly – Add new content to your site on a regular basis. It gives your site visitors something new to read and the search engines will be inclined to index your site more frequently.

10. Avoid Unethical SEO Methods – Link farming, duplicated content, cloaking, spamdexing, and other attempts to fool search engine crawlers will get your site penalized and buried where no one can find it. Search engine algorithms are increasingly sophisticated and Black Hat SEO methods will destroy any possibility for ranking well.

These are just a few search engine optimization tips for you to consider that will help your site rank well and there are many, many more. For a more thorough understanding of how these strategies and others work together to bring positive results, explore the other pages of this site and contact an experienced Internet marketing expert. The guidance and counsel of an ethical search engine marketing consultant is the best SEO tip of all.

About The Author
Brick Marketing offers full service Website Marketing services such as: Search Engine Optimization, Pay Per Clíck Management, Social Marketing, Blog Services, Affiliate Program Management and more. Telephone 877-295-0620 or visit Brick Marketing Search Engine Optimization Services .

http://seo-zakira.blogspot.com/feeds/posts/default

It’s important to note that the writing of this article occurred on July 17, 2008. I mention this only to insure that you can put it into context and also so that those who read this article in a day or week or month from now aren’t confused by my noting of Q2 reports and references to “today”.

Any of you who have read some of my past articles or who have visited Beanstalk’s services pages will know - I’m not a PPC guy. Quite honestly, it’s not in my primary skill set and it’s something I would definitely prefer to leave to the experts. Now that said, following Google and it’s health (which is tied directly to AdWords and AdSense) is something I’m keenly interested in. To this end, recent changes in Google’s paid search display and ranking systems will have huge impacts on advertisers and, more important for the purpose of this article, on Google itself.

A couple weeks ago a friend of mine, Richard Stokes from AdGooroo sent me a PDF entitled, “Search Engine Advertiser Update - Q208” . With this document they outline the changing trends in the paid search marketplace and many of the stats are surprising. If you’re a PPC manager they’re obviously directly important. For those of us in the organic optimization world they are still both interesting and important. They’re interesting for reasons which will become clear below and they’re important because anything that affects the economic health of the search engines affects the search landscape both inside and outside of the paid search realm.

Paid Search Market Share

What could be more important to the engines than their percentage of the paid search arena. Does Google really care about being the dominant search engine as far as organic search goes? Let me put this a different way, if Google was standing in front of their shareholders - would they prefer to announce that they held 80% of all worldwide searches and reported revenues of .8 billíon dollars for the quarter OR would they rather stand up and say they hold 20% of all worldwide searches and reported revenues of .7 billíon dollars? Organic results drive traffic which in turn results in clicks on paid ads. From a business standpoint that’s the only reason that organic search even matters.

So which engine has the healthiest paid search environment? According to AdGooroo, Q2 results show a different world than one might guess (which is why I noted that it is interesting).

Over the past twelve months advertiser growth (or lack thereof) breaks down as follows:

Google: -8.5%
Yahoo!: +9.8%
MSN: -6.7%

Advertiser counts have also changed (i.e. the number of advertisers on the engine). Yahoo! leads in this area as well with a growth of 0.03%. Google dropped by 6.4% and MSN dropped by almost 20% (good thing they have their OS revenue to fall back on).

And A Drop In Ads

To go even further, Google has increased the importance of quality which has resulted in a reduction of nearly 40% in the number of ads that appear on a results page. 6 months ago ~6.5 ads appeared per page whereas now that number is closer to 4. This has the potential to significantly help or significantly hinder Google’s revenue.

As Richard Stokes points out and I completely concur, this places Google in an environment where one of two things will happen:

1. Advertisers will realize that their clicks are converting much higher, search marketers will spend more time and resources creating more and more relevant ads and landing pages and advertisers will be willing to bid more as the conversions improve, or

2. The competition for the top spots will be reduced and so too will the average bid prices.

Google’s Q2 Report

And what inspired the writing of this article was actually the release of Google’s Q2 report earlier today. After reading it I immediately had to contact Richard and let him know that the results confirmed some of the predictions noted in his work. He writes:

“… the auction-based bidding system makes this a double-edged sword. As the number of advertisers declines, so does the competitive pressure for higher bid prices. If advertisers don’t step up to the plate and bid more aggressively for placement, then it’s possible that search revenues could stagnate.”

Google revenues were up only 3% over Q1 of this year and revenue from paid clicks was down by 1%. This is the first time in Google’s history post-IPO that I can remember them showing reductions in revenue in one quarter over the previous. It appears that this new paid search model in not quite as effective at pulling in money as the old.

Now, to be fair, the new system of requiring higher quality scores and better ads and landing pages is new - only a few months old at this point and so there are likely still bugs to be worked out, but Wall Street did not react favorably to the announcements today and I suspect that the situation isn’t going to look better for Google at the close of day tomorrow (though what do I know about stocks).

What Does This Mean?

So what does this mean? This means that Google has a lot of work to do and those in the paid search space need to pay close attention (even closer than normal) as shareholders don’t like to see losses and Google is going to need to make moves to recover and show significant gains by the time their Q3 reports come out.

One might guess that this also means that Yahoo! is gaining ground (which is true) but it’s definitely a case of too little too late. Also earlier today (it was a busy day in search) Yahoo! released a letter to its shareholders that on one hand referred to the alliance between Microsoft and Carl Icahn as a destroyer of shareholder value for Yahoo! and then went on to say that they would be willing to sell the company to Microsoft at /share (which is what Microsoft has offered previously and which is more than above their current market value).

It seems that one can’t look at the stronger relative results in the paid search area that Yahoo! has achieved as a win when they seem to be backsliding on their initial position regarding the sale to Microsoft.

So Where Do We Go From Here?

For one thing, watch closely. Monitor resources such as AdGooroo’s research library, and the Clix Marketing blog. Pay close attention as we’re going to see a lot of changes to what’s going on and these changes are likely going to have effects on both the paid and the organic results as Google strives to provide the better results they’re targeting through paid search now but at the same time improve their revenue.

This may involve adjustments to the quality scoring (I can pretty much guarantee that one) and may involve adjusting how paid ads appear on the page with the organic results. All we can really do is watch, wait and adapt.

About The Author
Dave Davies is the CEO of Beanstalk Search Engine Optimization, Inc. Dave has been active in the SEO industry since 2001 and provides SEO services to companies around the world. A special thanks goes out to Richard Stokes and his awesome keyword research tool and competition analysis system for the excellent data and forthcoming attitude.

http://seo-zakira.blogspot.com/feeds/posts/default

There are actually hundreds of search engines, not just the Big Three (Google, Yahoo, and MSN) that many Internet users think of. By focusing only on the most well known search engines for your marketing online strategy, you may be missing out on as much as 30% of the billions of searches being done online every single day.

While not the oldest search engine on the internet, Google does have the reputation of being the granddaddy. However, it is worth investigating alternative search engines - niche engines, meta-search engines, and human-powered engines.

Niche search engines focus their searches on a particular subject matter, such as blogs or articles. Meta-search engines (DogPile, Widow) compile results from multiple search engines . Finally, human-powered search engines (Mahalo, DMOZ) are composed of directory pages with link and general information, put together by humans who search for the most relevant content. These alternative search engines tend to have pretty high page ranks, which give more credence to the fact that online marketers shouldn’t overlook them.

There is also the fact that some Internet searchers do not want to use Google because of personal or political views. Because of Google’s popularity, it can (incorrectly) be perceived as having a monopoly on the search engine market. That perception, combined with opposition to a seemingly growing “corporate world”, turns off some potential customers and eliminates your potential to reach them, if you focus only on Google or other big search engines.

As part of SEO, using keywords to bring in consumers is all the rage. Businesses spend a great deal of time and money researching keywords, keyword density, and effects on page rankings in results lists. Guess what? It’s not only a pain for the businesses to constantly be looking for which words may get them more hits and higher rankings; it’s quickly becoming over done.

Consumers are fatigued with seeing keyword-loaded articles and websites tagged with anything that could possibly be related to their search terms. This online marketíng strategy may make sense in the short-term, but chances are good that by the time the strategy is perfected by your marketers, there will be a different trend altogether that needs to be learned. Marketing with the intent to only improve your page rankings, by any means necessary, is only a quick fix and could be quite expensive.

SEO tactics are starting to turn customers off. If SEO is the main priority of a marketing campaign and keyword-dense content was the impetus for the customer finding the website, this hurts the site’s credibility with the consumer. Perhaps they’ll buy from you once because you showed up at the top of the results page, but will they remember you next time or just do another search?

Another concern with search engines is the program spiders that crawl the Internet, looking for relevant pages for search results. Even the largest of the search engines can only cover a portion of the internet. According to Wikipedia, no search engine can search more than 16% of the net!

In addition, the spiders have a massive amount of searching to do, which can be a slow and taxing process on the sites they are crawling. By the time a spider finishes crawling the Internet, the information collected can be outdated - pages and links have either been deleted or new information added. Spiders are certainly not a perfect means of finding good results with one search engine.

Searching just one engine at a time is time-consuming and not very cost-efficient for searchers looking for the most appropriate information or businesses to suit their needs. Enter, meta-search engines. As mentioned earlier, meta-search engines compile results from multiple engines.

Among these, dogpile.com is probably the most well-known. The problem with dogpile, as I see it, is that it spits back the top 10 results from each of the Big Three engines. This results in a lot of sponsored results at the top of the result líst, followed by a mix of “normal” results and more sponsored results. The truth be known, I simply consider dogpile to be really annoying, so I avoid it.

In comparison, widow.com uses a different sort of math equation that sorts through search engine results for the most relevant information and ranks them in their results pages. In an unscientific but entertaining comparison I performed, I plugged in “celebrity gossip” to both dogpile.com and widow.com.

On dogpile.com, I felt like I had to search through commercials to find the content. The results on widow.com were much more relevant, giving me results with the desired content. Plus, I didn’t have to look between the annoying sponsored results to find the information I wanted.

Utilizing meta-search engines can be very time-efficient and cost-effective for online marketers, especially when doing market research, even for keywords.

More importantly, if you can also rank in the meta-search and smaller niche search engines, you have a better chance of reaching the approximately 30% of searchers who do not use one of the Big Three engines, as their search tool of choice.

The niche audience may be smaller than the number of consumers you’re exposed to on Google, but if you can gain an audience in the niche search engines, you are likely to find consumers intent on buying what you are selling. It’s a good general marketing strategy to remember that “quantity exposure” does not always equate to “quality exposure”. It’s also a good general marketing strategy to not rely on only one advertising platform to help you reach your target audience.

About The Author
Bill Platt has been helping online marketers promote their online businesses since 2001, through thephantomwriters.com . By using article marketing to promote his business onlíne, he has always been able to generate lots of traffic from inside and outside of the search engines. In 2007, his website generated 125,000 visitors from non-search sources and 119,000 visitors from 59 search engines. Learn Bill’s secrets - get his ebook: http://thephantomwriters.com/ebooks/article-marketing-traffic.html

http://seo-zakira.blogspot.com/feeds/posts/default

Your search engine ranking depends on a number of factors: assuming you get listed in the first place. If you have managed to get that listing then you can improve your search engine position by means of links back to your website and also by improving your content.

Significant improvements, however, will likely involve radical restructuring of your website, and would have been better thought out before building your site.

Many so-called SEO experts will attempt to make sure that all your meta tags are in place, even though they have little bearing any more on your search engine rank, be that on Google, Yahoo, MSN or Ask.

They might even have a look at your internal linking, but once you have built your website it is too late for that. Your internal linking strategy should have been formulated prior to constructing your website. There are ways to design a site to be search engine friendly, and I use them all the time.

The very first two websites I tried these techniques on each reached page #1 on Google for their main keyword within less than a month. They were listed within two days due to other techniques I use, but their high listings were due to the site design. I then designed a third, and true to form, it reached page #1.

You want that success as well, and it is not difficult to achieve. However, it involves starting from the bottom up, although there is a lot that you can do with your existing website apart from just playing around with meta tags. I am not suggesting that you shouldn’t make sure that you have meta descriptions and a title tag in your html, but they are nothing like as significant as the changes I make to my websites to improve their search engine ranking. Not even close!

There are a number of changes you can make to improve your search engine position, ranging from your internal linking to the way you lead the spiders around your site.

Just ask yourself one simple question: what determines your search engine rank on Google? How does Google calculate your search engine position? That’s the first thing you have to learn if you want to improve yours. You have to know your enemy to beat him.

It’s not only links, as many would have you believe, or I would never have achieved a Page 1 position so quickly. In fact of my two main websites, one is at ~1 and the other at #2 for their main keyword: the titles of their first page. I achieved that by using a silo structure in my website design, but not only that. Many people use silos without achieving high search engine ranking.

I added a little more, and made sure that the search engine spiders moved from one section of my home page to another, exactly as I wanted them to, before leaving for the next page at exactly the point I wanted it to.

It’s not difficult, and you can do it too. In fact anybody can get a top search engine ranking, or improve their search engine position (everybody can’t be top!), with just a little thought, and by using a couple of simple rules when designing their web pages.

One of these is by using a silo structure, and the other is by careful use of their html, and of their internal links.

About the Author: Peter Nisbet - If you want to learn how I achieve my high search engine ranking positions, visit SEOcious where I will show by means of screenshots of my html exactly what I do, and also how I lead search engine spiders as though they were on a lead.

http://seo-zakira.blogspot.com/feeds/posts/default

More than any other single artist, Britney Spears was the driving force behind the return of teen pop in the late ’90s. The blockbuster success of the Spice Girls and Backstreet Boys certainly paved the way for her own commercial breakthrough, but Spears didn’t just become a star — she was a bona fide pop phenomenon. Not only did she sell millions of records, she was a media fixture regardless of what she was (or wasn’t) doing; among female singers of the era (many of whom followed in her footsteps), her celebrity star power was rivaled only by Jennifer Lopez. From the outset, Spears’ sex appeal was an important part of her image. The video for her debut single, “…Baby One More Time,” outfitted her in full Catholic-school regalia and sent her well on the way to becoming an international sex symbol. Yet Spears’ handlers seemed to be trying to have it both ways — there was a definite tension between the wholesome innocence Spears tried to project for her female audience, and the titillating sexuality that enticed so many male fans. Those marketing tactics made Spears a somewhat controversial figure, the subject of endless debates concerning appropriate role models for teenage girls. Early on, Spears tried to defuse the controversy by preaching abstinence until marriage, and even denied that she was consciously cultivating such a sexualized image. Of course, the more provocative and revealing her on-stage wardrobe became, the less plausible that claim seemed. But apart from her ability to tiptoe the line between virginal coquette and brazen tart, Spears had a secret weapon in Swedish pop mastermind Max Martin, who had a hand in the vast majority of her hits as a writer and/or producer. With Martin crafting the sort of contemporary dance-pop and sentimental ballads that made stars of the Backstreet Boys, Spears kept on delivering the goods commercially, as her first three albums all topped the charts.

Britney Jean Spears was born December 2, 1981, in the small town of Kentwood, LA, and began performing as a singer and dancer at a young age. With a nationally televised appearance on Star Search already under her belt, Spears auditioned for the Disney Channel’s The New Mickey Mouse Club at age eight. The producers turned her down as too young, but one of them took an interest and introduced her to an agent in New York. Spears spent the next three years studying at the Professional Performing Arts School, and also appeared in several television commercials and off-Broadway plays. At 11, she returned to The New Mickey Mouse Club for a second audition, and this time made the cut. Although her fellow Mouseketeers included an impressive array of future stars — *NSYNC’s Justin Timberlake and JC Chasez, Christina Aguilera, and Felicity actress Keri Russell — the show was canceled after Spears’ second season. She returned to New York at age 15 and set about auditioning for pop bands and recording demo tapes, one of which eventually landed her a deal with Jive Records.

Spears entered the studio with top writer/producers like Eric Foster White (Boyzone, Whitney Houston, Backstreet Boys) and Max Martin (Ace of Base, Backstreet Boys, *NSYNC). In late 1998, Jive released her debut single, the Martin-penned “…Baby One More Time.” Powered by its video, in which Spears and a troupe of dancers were dressed as Catholic-school jailbait, the single shot to the top of the Billboard charts. When Spears’ debut album of the same title was released in early 1999, it entered the charts at number one and stayed there for six weeks. Once the ubiquitous lead single died down, the album kept spinning off hits: the Top Ten “(You Drive Me) Crazy,” the near-Top 20 ballad “Sometimes,” and the Top 20 “From the Bottom of My Broken Heart.” By the end of 1999, …Baby One More Time had sold ten million copies, and went on to sell a good three million more on top of that. Its success touched off a wave of young pop divas that included Christina Aguilera, Pink, Jessica Simpson, and Mandy Moore. Spears was a superstar, drooled over in countless magazines, including a Rolling Stone cover that prompted immediate speculation about the still-17 year old having gotten breast implants.

By the time …Baby One More Time finally started to lose steam on the singles and album charts, Spears was ready to release her follow-up. Oops!…I Did It Again appeared in the spring of 2000, and the title track was an instant smash, racing into the Top Ten. The album entered the charts at number one and sold over a million copies in its first week of release, setting a new record for single-week sales by a female artist. Follow-up singles included “Lucky,” the gold-selling “Stronger,” and “Don’t Let Me Be the Last to Know,” which was co-written by country diva Shania Twain and her producer Mutt Lange. A year after its release, Oops!…I Did It Again had sold over nine million copies. Rumors that Spears was dating *N Sync heartthrob (and fellow ex-Mouseketeer) Justin Timberlake were eventually confirmed, which only added to the media attention lavished on her.

For her next album, Spears looked ahead to a not-so-distant future when both she and much of her audience would be growing up. Released in late 2001, Britney tried to present the singer as a more mature young woman, and was accompanied by mild hints that her personal life wasn’t always completely puritanical. It became her third straight album to debut at number one, although this time around the singles weren’t as successful; “I’m a Slave 4 U,” “I’m Not a Girl, Not Yet a Woman,” and “Overprotected” all missed the Top Ten. In early 2002, Spears’ feature-film debut, Crossroads, hit theaters, but its commercial performance was somewhat disappointing; moreover, her romance with Timberlake fizzled not long after. Spears next made a cameo appearance in Mike Myers’ Austin Powers: Goldmember, and contributed a remix of “Boys” to the soundtrack. Meanwhile, sales of Britney stalled at four million copies, perhaps in part because a new breed of teenage female singer/songwriters, like Michelle Branch and Avril Lavigne, was emerging as an alternative to the highly packaged teen queens. Spears took a break from recording and performing for several months, and began work on a new album in early 2003. The results, In the Zone, reflected a wish to be taken seriously as a mature (though still highly sexualized) adult. Predictably, it topped the charts and launched several singles into orbit, including the musically adventurous “Toxic,” “Everytime,” and “Me Against the Music.”

In the Zone hit number one on the Billboard 200, and “Toxic” snagged a Grammy for Best Dance Recording. But by 2004 there were no longer any illusions of Britney’s personal life being all wholesome candy canes and kisses. First there was the star’s bizarre two-day marriage to childhood friend Jason Alexander, followed by the controversial, highly sexualized Onyx Hotel tour, which was eventually canceled (allegedly because of a knee injury) despite positive financial numbers. Starbucks and cigarettes were Britney’s constant accessories in the endless paparazzi photos, and the revelation of her relationship with former backup dancer Kevin Federline made the tabloids even more ravenous. Spears and Federline married in September and were tabloid regulars in the months after the ceremony. (A photo of a barefoot Britney leaving a dingy gas station bathroom made the Internet rounds.) The couple also starred in Chaotic, a UPN reality show consisting mostly of their own home videos that was met with howls from the critics and blogs.

2005 was no less eventful for Spears. She released Greatest Hits: My Prerogative that January, but it was the announcement of her pregnancy that really garnered the headlines. Sean Preston Federline was born in September, and a bidding war ensued for first rights to the baby photos. As the hubbub surrounding Sean’s birth continued, Britney released a remix album just in time for the holiday season. In 2006, Spears discovered she was pregnant again; shortly after the birth of her second son, Jayden James Federline, she divorced Federline. Early in 2007, Spears went to Malibu, CA’s Promises Treatment Center; when she left, she began working on her comeback album and performed a few small shows at House of Blues locations in Los Angeles, San Diego, Anaheim, and Las Vegas that May. Despite ongoing turmoil in her life that summer and fall — including a disastrous performance at MTV’s Video Music Awards — Blackout arrived in October 2007., Britney Spears Biography, http://zakira-zakira.blogspot.com/2008/08/biography-britney-spears.html, http://zakira-zakira.blogspot.com/feeds/posts/default, Listen to music online!, ,
Music Celebrity, 12, music-celebrity

So much has been said and written about the Beatles — and their story is so mythic in its sweep — that it’s difficult to summarize their career without restating clichés that have already been digested by tens of millions of rock fans. To start with the obvious, they were the greatest and most influential act of the rock era, and introduced more innovations into popular music than any other rock band of the 20th century. Moreover, they were among the few artists of any discipline that were simultaneously the best at what they did and the most popular at what they did. Relentlessly imaginative and experimental, the Beatles grabbed a hold of the international mass consciousness in 1964 and never let go for the next six years, always staying ahead of the pack in terms of creativity but never losing their ability to communicate their increasingly sophisticated ideas to a mass audience. Their supremacy as rock icons remains unchallenged to this day, decades after their breakup in 1970.

Even when couching praise in specific terms, it’s hard to convey the scope of the Beatles’ achievements in a mere paragraph or two. They synthesized all that was good about early rock & roll, and changed it into something original and even more exciting. They established the prototype for the self-contained rock group that wrote and performed its own material. As composers, their craft and melodic inventiveness were second to none, and key to the evolution of rock from its blues/R&B-based forms into a style that was far more eclectic, but equally visceral. As singers, both John Lennon and Paul McCartney were among the best and most expressive vocalists in rock; the group’s harmonies were intricate and exhilarating. As performers, they were (at least until touring had ground them down) exciting and photogenic; when they retreated into the studio, they were instrumental in pioneering advanced techniques and multi-layered arrangements. They were also the first British rock group to achieve worldwide prominence, launching a British Invasion that made rock truly an international phenomenon.

More than any other top group, the Beatles’ success was very much a case of the whole being greater than the sum of its parts. Their phenomenal cohesion was due in large degree to most of the group having known each other and played together in Liverpool for about five years before they began to have hit records. Guitarist and teenage rebel John Lennon got hooked on rock & roll in the mid-’50s, and formed a band, the Quarrymen, at his high school. Around mid-1957, the Quarrymen were joined by another guitarist, Paul McCartney, nearly two years Lennon’s junior. A bit later they were joined by another guitarist, George Harrison, a friend of McCartney. The Quarrymen would change lineups constantly in the late ’50s, eventually reducing to the core trio of guitarists, who’d proven themselves to be the best musicians and most personally compatible individuals within the band.

The Quarrymen changed their name to the Silver Beatles in 1960, quickly dropping the “Silver” to become just the Beatles. Lennon’s art college friend Stuart Sutcliffe joined on bass, but finding a permanent drummer was a vexing problem until Pete Best joined in the summer of 1960. He successfully auditioned for the combo just before they left for a several-month stint in Hamburg, Germany.

Hamburg was the Beatles’ baptism by fire. Playing grueling sessions for hours on end in one of the most notorious red-light districts in the world, the group was forced to expand its repertoire, tighten up its chops, and invest its show with enough manic energy to keep the rowdy crowds satisfied. When they returned to Liverpool at the end of 1960, the band — formerly also-rans on the exploding Liverpudlian “beat” scene — were suddenly the most exciting act on the local circuit. They consolidated their following in 1961 with constant gigging in the Merseyside area, most often at the legendary Cavern Club, the incubator of the Merseybeat sound.

They also returned for engagements in Hamburg during 1961, although Sutcliffe dropped out of the band that year to concentrate on his art school studies there. McCartney took over on bass, Harrison settled in as lead guitarist, and Lennon had rhythm guitar; everyone sang. In mid-1961, the Beatles (minus Sutcliffe) made their first recordings in Germany, as a backup group to a British rock guitarist/singer based in Hamburg, Tony Sheridan. The Beatles hadn’t fully developed at this point, and these recordings — many of which (including a couple of Sheridan-less tracks) were issued only after the band’s rise to fame — found their talents in a most embryonic state. The Hamburg stint was also notable for gaining the Beatles sophisticated, artistic fans such as Sutcliffe’s girlfriend, Astrid Kirchherr, who influenced all of them (except Best) to restyle their quiffs in the moptops that gave the musicians their most distinctive visual trademark. (Sutcliffe, tragically, would die of a brain hemorrhage in April 1962).

Near the end of 1961, the Beatles’ exploding local popularity caught the attention of local record store manager Brian Epstein, who was soon managing the band as well. He used his contacts to swiftly acquire a January 1, 1962, audition at Decca Records that has been heavily bootlegged (some tracks were officially released in 1995). After weeks of deliberation, Decca turned them down as did several other British labels. Epstein’s perseverance was finally rewarded with an audition for producer George Martin at Parlophone, an EMI subsidiary; Martin signed the Beatles in mid-1962. By this time, Epstein was assiduously grooming his charges for national success by influencing them to smarten up their appearance, dispensing with their leather jackets and trousers in favor of tailored suits and ties.

One more major change was in the offing before the Beatles made their Parlophone debut. In August 1962, drummer Pete Best was kicked out of the group, a controversial decision that has been the cause of much speculation since. There is still no solid consensus as to whether it was because of his solitary, moody nature; the other Beatles’ jealousy of his popularity with the fans; his musical shortcomings (George Martin had already told Epstein that Best wasn’t good enough to drum on recordings); or his refusal to wear his hair in bangs. What seems most likely was that the Beatles simply found his personality incompatible, preferring to enlist Ringo Starr (born Richard Starkey), a drummer with another popular Merseyside outfit, Rory Storm & the Hurricanes. Starr had been in the Beatles for a few weeks when they recorded their first single, “Love Me Do”/”P.S. I Love You,” in September 1962. Both sides of the 45 were Lennon-McCartney originals, and the songwriting team would be credited with most of the group’s material throughout the Beatles’ career.

The single, a promising but fairly rudimentary effort, hovered around the lower reaches of the British Top 20. The Beatles phenomenon didn’t truly kick in until “Please Please Me,” which topped the British charts in early 1963. This was the prototype British Invasion single: an infectious melody, charging guitars, and positively exuberant harmonies. The same traits were evident on their third 45, “From Me to You” (a British number one), and their debut LP, Please Please Me. Although it was mostly recorded in a single day, Please Please Me topped the British charts for an astonishing 30 weeks, establishing the group as the most popular rock & roll act ever seen in the U.K.

What the Beatles had done was take the best elements of the rock and pop they loved and make them their own. Since the Quarrymen days, they had been steeped in the classic early rock of Elvis, Buddy Holly, Chuck Berry, Little Richard, Carl Perkins, and the Everly Brothers; they’d also kept an ear open to the early ’60s sounds of Motown, Phil Spector, and the girl groups. What they added was an unmatched songwriting savvy (inspired by Brill Building teams such as Gerry Goffin and Carole King), a brash guitar-oriented attack, wildly enthusiastic vocals, and the embodiment of the youthful flair of their generation, ready to dispense with postwar austerity and claim a culture of their own. They were also unsurpassed in their eclecticism, willing to borrow from blues, popular standards, gospel, folk, or whatever seemed suitable for their musical vision. Producer George Martin was the perfect foil for the group, refining their ideas without tinkering with their cores; during the last half of their career, he was indispensable for his ability to translate their concepts into arrangements that required complex orchestration, innovative applications of recording technology, and an ever-widening array of instruments.

Just as crucially, the Beatles were never ones to stand still and milk formulas. All of their subsequent albums and singles would show remarkable artistic progression (though never at the expense of a damn catchy tune). Even on their second LP, With the Beatles (1963), it was evident that their talents as composers and instrumentalists were expanding furiously, as they devised ever more inventive melodies and harmonies, and boosted the fullness of their arrangements. “She Loves You” and “I Want to Hold Your Hand” established the group not just as a popular music act, but as a phenomenon never before seen in the British entertainment business, as each single sold over a million copies in the U.K. After some celebrated national TV appearances, Beatlemania broke out across the British Isles in late 1963, and the group generating screams and hysteria at all of their public appearances, musical or otherwise.

Capitol, which had first refusal of the Beatles’ recordings in the United States, had declined to issue the group’s first few singles, which ended up appearing on relatively small American independents. Capitol took up its option on “I Want to Hold Your Hand,” which stormed to the top of the U.S. charts within weeks of its release on December 26, 1963. The Beatles’ television appearances on The Ed Sullivan Show in February of 1964 launched Beatlemania (and the entire British Invasion) on an even bigger scale than it had reached in Britain. In the first week of April 1964, the Beatles had the Top Five best-selling singles in the U.S.; they also had the first two slots on the album charts, as well as other entries throughout the Billboard Top 100. No one had ever dominated the market for popular music so heavily; it’s doubtful that anyone ever will again. The Beatles themselves would continue to reach number one with most of their singles and albums until their 1970 breakup.

Hard as it may be to believe today, the Beatles were often dismissed by cultural commentators of the time as nothing more than a fad that would vanish within months as the novelty wore off. The group ensured this wouldn’t happen by making A Hard Day’s Night in early 1964, a cinéma vérité-style motion picture comedy/musical that cemented their image as “the Fab Four”: happy-go-lucky, individualistic, cheeky, funny lads with nonstop energy. The soundtrack was also a triumph, consisting entirely of Lennon-McCartney tunes, including such standards as the title tune, “And I Love Her,” “If I Fell,” “Can’t Buy Me Love,” and “Things We Said Today.” George Harrison’s resonant 12-string electric guitar leads were hugely influential; the movie helped persuade the Byrds, then folksingers, to plunge all out into rock & roll, and the Beatles (along with Bob Dylan) would be hugely influential on the folk-rock explosion of 1965. The Beatles’ success, too, had begun to open the U.S. market for fellow Brits like the Rolling Stones, the Animals, and the Kinks, and inspired young American groups like the Beau Brummels, Lovin’ Spoonful, and others to mount a challenge of their own with self-penned material that owed a great debt to Lennon-McCartney.

Between riotous international tours in 1964 and 1965, the Beatles continued to squeeze out more chart-topping albums and singles. (Until 1967, the group’s British albums were often truncated for release in the States; when their catalog was transferred to CD, the albums were released worldwide in their British configurations.) In retrospect, critics have judged Beatles for Sale (late 1964) and Help! (mid-1965) as the band’s least impressive efforts. To some degree, that’s true. Touring and an insatiable market placed heavy demands upon their songwriting, and some of the originals and covers on these records, while brilliant by many group’s standards, were filler in the context of the Beatles’ best work.

But when at the top of their game, the group was continuing to push forward. “I Feel Fine” had feedback and brilliant guitar leads; “Ticket to Ride” showed the band beginning to incorporate the ringing, metallic, circular guitar lines that would be appropriated by bands like the Byrds; “Help!” was their first burst of confessional lyricism; “Yesterday” employed a string quartet. John Lennon in particular was beginning to exhibit a Dylanesque influence in his songwriting on such folky, downbeat numbers as “I’m a Loser” and “You’ve Got to Hide Your Love Away.” And tracks like “I Don’t Want to Spoil the Party” and “I’ve Just Seen a Face” had a strong country flavor.

Although the Beatles’ second film, Help!, was a much sillier and less sophisticated affair than their first feature, it too was a huge commercial success. By this time, though, the Beatles had nothing to prove in commercial terms; the remaining frontiers were artistic challenges that could only be met in the studio. They rose to the occasion at the end of 1965 with Rubber Soul, one of the classic folk-rock records. Lyrically, Lennon, McCartney, and even Harrison (who was now writing some tunes on his own) were evolving beyond boy-girl scenarios into complex, personal feelings. They were also pushing the limits of studio rock by devising new guitar and bass textures, experimenting with distortion and multi-tracking, and using unconventional (for rock) instruments like the sitar.

As much of a progression as Rubber Soul was relative to their previous records, it was but a taster for the boundary-shattering outings of the next few years. The “Paperback Writer”/”Rain” single found the group abandoning romantic themes entirely, boosting the bass to previously unknown levels, and fooling around with psychedelic imagery and backward tapes on the B-side. Drugs (psychedelic and otherwise) were fueling their already fertile imaginations, but they felt creatively hindered by their touring obligations. Revolver, released in the summer of 1966, proved what the group could be capable of when allotted months of time in the studio. Hazy hard guitars and thicker vocal arrangements formed the bed of these increasingly imagistic, ambitious lyrics; the group’s eclecticism now encompassed everything from singalong novelties (”Yellow Submarine”) and string quartet-backed character sketches (”Eleanor Rigby”) to Indian-influenced swirls of echo and backward tapes (”Tomorrow Never Knows”). Some would complain that the Beatles had abandoned the earthy rock of their roots for clever mannerism. But Revolver, like virtually all of the group’s singles and albums from “She Loves You” on, would be a worldwide chart-topper.

For the past couple of years, live performance had become a rote exercise for the group, tired of competing with thousands of screaming fans that drowned out most of their voices and instruments. A 1966 summer worldwide tour was particularly grueling: the group’s entourage was physically attacked in the Philippines after a perceived snub of the country’s first lady, and a casual remark by John Lennon about the Beatles being bigger than Jesus Christ was picked up in the States, resulting in the burning of Beatle records in the Bible belt and demands for a repentant apology. Their final concert of that American tour (in San Francisco on August 29, 1966) would be their last in front of a paying audience, as the group decided to stop playing live in order to concentrate on their studio recordings.

This was a radical (indeed, unprecedented) step in 1966, and the media was rife with speculation that the act was breaking up, especially after all four spent late 1966 engaged in separate personal and artistic pursuits. The appearance of the “Penny Lane”/”Strawberry Fields Forever” single in February 1967 squelched these concerns. Frequently cited as the strongest double A-side ever, the Beatles were now pushing forward into unabashedly psychedelic territory in their use of orchestral arrangements and Mellotron, without abandoning their grasp of memorable melody and immediately accessible lyrical messages.

Sgt. Pepper, released in June 1967 as the Summer of Love dawned, was the definitive psychedelic soundtrack. Or, at least, so it was perceived at the time: subsequent critics have painted the album as an uneven affair, given a conceptual unity via its brilliant multi-tracked overdubs, singalong melodies, and fairy tale-ish lyrics. Others remain convinced, as millions did at the time, that it represented pop’s greatest triumph, or indeed an evolution of pop into art with a capital A. In addition to mining all manner of roots influences, the musicians were also picking up vibes from Indian music, avant-garde electronics, classical, music hall, and more. When the Beatles premiered their hippie anthem “All You Need Is Love” as part of a worldwide TV broadcast, they had been truly anointed as spokespersons for their generation (a role they had not actively sought), and it seemed they could do no wrong.

Musically, that would usually continue to be the case, but the group’s strength began to unravel at a surprisingly quick pace. In August 1967, Brian Epstein — prone to suicidal depression over the past year — died of a drug overdose, leaving them without a manager. They pressed on with their next film project, Magical Mystery Tour, directed by themselves; lacking focus or even basic professionalism, the picture bombed when it was premiered on BBC television in December 1967, giving the media the first real chance they’d ever had to roast the Beatles over a flame. (Another film, the animated feature Yellow Submarine, would appear in 1968, although the Beatles had little involvement with the project, either in terms of the movie or the soundtrack.) In early 1968, the Beatles decamped to India for a course in transcendental meditation with the Maharishi; this too became something of a media embarrassment as each of the four would eventually depart the course before its completion.

The Beatles did use their unaccustomed peace in India to compose a wealth of new material. Judged solely on musical merit, The White Album, a double LP released in late 1968, was a triumph. While largely abandoning their psychedelic instruments to return to guitar-based rock, they maintained their whimsical eclecticism, proving themselves masters of everything from blues-rock to vaudeville. As individual songwriters, too, it contains some of their finest work (as does the brilliant non-LP single from this era, “Hey Jude”/”Revolution”).

The problem, at least in terms of the group’s long-term health, was that these were very much individual songs, as opposed to collective ones. Lennon and McCartney had long composed most of their tunes separately (you can almost always tell the composer by the lead vocalist). But they had always fed off of each other not only to supply missing bits and pieces that would bring a song to completion, but to provide a competitive edge that would bring out the best in the other. McCartney’s romantic melodicism and Lennon’s more acidic, gritty wit were perfect complements for one another. By The White Album, it was clear (if only in retrospect) that each member was more concerned with his own expression than that of the collective group: a natural impulse, but one that was bound to lead to difficulties.

In addition, George Harrison was becoming a more prolific and skilled composer as well, imbuing his own melodies (which were nearly the equal of those of his more celebrated colleagues) with a cosmic lightness. Harrison was beginning to resent his junior status, and the group began to bicker more openly in the studio. Ringo Starr, whose solid drumming and good nature could usually be counted upon (as was evident in his infrequent lead vocals), actually quit for a couple of weeks in the midst of the White Album sessions (though the media was unaware of this at the time). Personal interests were coming into play as well: Lennon’s devotion to romantic and artistic pursuits with his new girlfriend (and soon-to-be wife) Yoko Ono was diverting his attentions from the Beatles. Apple Records, started by the group earlier in 1968 as a sort of utopian commercial enterprise, was becoming a financial and organizational nightmare.

These weren’t the ideal conditions under which to record a new album in January 1969, especially when McCartney was pushing the group to return to live performing, although none of the others seemed especially keen on the idea. They did agree to try and record a “back-to-basics,” live-in-the-studio-type LP, the sessions being filmed for a television special. That plan almost blew up when Harrison, in the midst of tense arguments, left the group for a few days. Although he returned, the idea of playing live concerts was put on the back burner; Harrison enlisted American soul keyboardist Billy Preston as kind of a fifth member on the sessions, both to beef up the arrangements and to alleviate the uncomfortable atmosphere. Exacerbating the problem was that the Beatles didn’t have a great deal of first-class new songs to work with, although some were excellent. In order to provide a suitable concert-like experience for the film, the group did climb the roof of their Apple headquarters in London to deliver an impromptu performance on January 30, 1969, before the police stopped it; this was their last live concert of any sort.

Generally dissatisfied with these early-1969 sessions, the album and film — at first titled Get Back, and later to emerge as Let It Be — remained in the can as the group tried to figure out how the projects should be mixed, packaged, and distributed. A couple of the best tracks, “Get Back”/”Don’t Let Me Down,” were issued as a single in the spring of 1969. By this time, the Beatles’ quarrels were intensifying in a dispute over management: McCartney wanted their affairs to be handled by his new father-in-law, Lee Eastman, while the other members of the group favored a tough American businessman, Allen Klein.

It was something of a miracle, then, that the final album recorded by the group, Abbey Road, was one of their most unified efforts (even if, by this time, the musicians were recording many of their parts separately). It certainly boasted some of their most intricate melodies, harmonies, and instrumental arrangements; it also heralded the arrival of Harrison as a composer of equal talent to Lennon and McCartney, as George wrote the album’s two most popular tunes, “Something” and “Here Comes the Sun.” The Beatles were still progressing, but it turned out to be the end of the road, as their business disputes continued to magnify. Lennon, who had begun releasing solo singles and performing with friends as the Plastic Ono Band, threatened to resign in late 1969, although he was dissuaded from making a public announcement.

Most of the early-1969 tapes remained unreleased, partially because the footage for the planned television broadcast of these sessions was now going to be produced as a documentary movie. The accompanying soundtrack album, Let It Be, was delayed so that its release could coincide with that of the film. Lennon, Harrison, and Allen Klein decided to have celebrated American producer Phil Spector record some additional instrumentation and do some mixing. Thus the confusion that persists among most rock listeners to this day: Let It Be, although the last Beatles album to be released, was not the last one to be recorded. Abbey Road should actually be considered as the Beatles’ last album; most of the material on Let It Be, including the title track (which would be the last single released while the group was still together), was recorded several months before the Abbey Road sessions began in earnest, and a good 15 months or so before its May 1970 release.

By that time, the Beatles were no more. In fact, there had been no recording done by the group as a unit since August 1969, and each member of the band had begun to pursue serious outside professional interests independently via the Plastic Ono Band, Harrison’s tour with Delaney & Bonnie, Starr’s starring role in the Magic Christian film, or McCartney’s first solo album. The outside world for the most part remained almost wholly unaware of the seriousness of the group’s friction, making it a devastating shock for much of the world’s youth when McCartney announced that he was leaving the Beatles on April 10, 1970. (The “announcement” was actually contained in a press release for his new album, in which his declaration of his intention to work on his own effectively served as a notice of his departure.)

The final blow, apparently, was the conflict between the release dates of Let It Be and McCartney’s debut solo album. The rest of the group asked McCartney to delay his release until after Let It Be; McCartney refused and, for good measure, was distressed by Spector’s post-production work on Let It Be, particularly the string overdubs on “The Long and Winding Road,” which became a posthumous Beatles single that spring. Although McCartney received much of the blame for the split, it should be remembered that he had done more than any other member to keep the group going since Epstein’s death, and that each of the other Beatles had threatened to leave well before McCartney’s departure. With hindsight, the breakup seemed inevitable in view of their serious business disagreements and the growth of their individual interests.

As bitter as the initial headlines were to swallow, the feuding would grow much worse over the next few years. At the end of 1970, McCartney sued the rest of the Beatles in order to dissolve their partnership; the battle dragged through the courts for years, scotching any prospects of a group reunion. In any case, each member of the band quickly established a viable solo career. In fact, at the outset it could have been argued that the artistic effects of the split were in some ways beneficial, freeing Lennon and Harrison to make their most uncompromising artistic statements (Plastic Ono Band and All Things Must Pass). George’s individual talents in particular received acclaim that had always eluded him when he was overshadowed by Lennon-McCartney. Paul had a much rougher time with the critics, but continued to issue a stream of hit singles, hitting a commercial and critical jackpot at the end of 1973 with the massively successful Band on the Run. Ringo did not have the songwriting acumen to compete on the same level as the others, yet he too had quite a few big hit singles in the early ’70s, often benefiting from the assistance of his former bandmates.

Yet within a short time, it became apparent both that the Beatles were not going to settle their differences and reunite, and that their solo work could not compare with what they were capable of creating together. The stereotype has it that the split allowed each of them to indulge in their worst tendencies to their extremes: Lennon in agitprop, Harrison in holier-than-thou mysticism, McCartney in cutesy pop, Starr in easy listening rock. There’s a good deal of truth in this, but it’s also important to bear in mind that what was most missing was a sense of group interaction. The critical party line often champions Lennon as the angry, realist rocker, and McCartney as the melodic balladeer, but this is a fallacy: each of them was capable, in roughly equal measures, of ballsy all-out rock and sweet romanticism. What is not in dispute is that they sparked each other to reach heights that they could not attain on their own.

Despite periodic rumors of reunions throughout the 1970s, no group projects came close to materializing. It should be added that the Beatles themselves continued to feud to some degree, and from all evidence weren’t seriously interested in working together as a unit. Any hopes of a reunion vanished when Lennon was assassinated in New York City in December 1980. The Beatles continued their solo careers throughout the 1980s, but their releases became less frequent, and their commercial success gradually diminished as listeners without first-hand memories of the combo created their own idols.

The popularity of the Beatles-as-unit, however, proved eternal. In part, this is because the group’s 1970 split effectively short-circuited the prospects of artistic decline; the body of work that was preserved was uniformly strong. However, it’s also because, like any great works of art, the Beatles’ records carried an ageless magnificence that continues to captivate new generations of listeners. So it is that Beatles records continue to be heard on radio in heavy rotation, continue to sell in massive quantities, and continue to be covered and quoted by rock and pop artists through the present day.

Legal wrangles at Apple prevented the official issue of previously unreleased Beatle material for over two decades (although much of it was frequently bootlegged). The situation finally changed in the 1990s, after McCartney, Harrison, Starr, and Lennon’s widow, Yoko Ono, settled their principal business disagreements. In 1994, this resulted in a double CD of BBC sessions from the early and mid-’60s. The following year, a much more ambitious project was undertaken: a multi-part film documentary, broadcast on network television in 1995, and then released (with double the length) for the home video market in 1996, with the active participation of the surviving Beatles.

To coincide with the Anthology documentary, three double CDs of previously unreleased/rare material were issued in 1995 and 1996. Additionally, McCartney, Harrison, and Starr (with some assistance from Jeff Lynne) embellished a couple of John Lennon demos from the 1970s with overdubs to create two new tracks (”Free as a Bird” and “Real Love”) that were billed as actual Beatles recordings. Whether this constitutes the actual long-awaited “reunion” is the subject of much debate. Certainly these cuts were hardly classics on par with the music the group made in the 1960s. Some fans, even diehards, were inclined to view the whole Anthology project as a distinctly 1990s marketing exercise that maximized the mileage of whatever could be squeezed from the Beatles’ vaults. If nothing else, though, the massive commercial success of outtakes that had, after all, been recorded 25 to 30 years ago, spoke volumes about the unabated appeal and fascination the Beatles continue to exert worldwide., the Beatles Biography, http://zakira-zakira.blogspot.com/2008/08/beatles-biography.html, http://zakira-zakira.blogspot.com/feeds/posts/default, Listen to music online!, ,
Music Celebrity, 12, music-celebrity

Elvis Presley may be the single most important figure in American 20th century popular music. Not necessarily the best, and certainly not the most consistent. But no one could argue with the fact that he was the musician most responsible for popularizing rock & roll on an international level. Viewed in cold sales figures, his impact was phenomenal. Dozens upon dozens of international smashes from the mid-’50s to the mid-’70s, as well as the steady sales of his catalog and reissues since his death in 1977, may make him the single highest-selling performer in history.

More important from a music lover’s perspective, however, are his remarkable artistic achievements. Presley was not the very first white man to sing rhythm & blues; Bill Haley predated him in that regard, and there may have been others as well. Elvis was certainly the first, however, to assertively fuse country and blues music into the style known as rockabilly. While rockabilly arrangements were the foundations of his first (and possibly best) recordings, Presley could not have become a mainstream superstar without a much more varied palette that also incorporated pop, gospel, and even some bits of bluegrass and operatic schmaltz here and there. His 1950s recordings established the basic language of rock & roll; his explosive and sexual stage presence set standards for the music’s visual image; his vocals were incredibly powerful and versatile.

Unfortunately, to much of the public, Elvis is more icon than artist. Innumerable bad Hollywood movies, increasingly caricatured records and mannerisms, and a personal life that became steadily more sheltered from real-world concerns (and steadily more bizarre) gave his story a somewhat mythic status. By the time of his death, he’d become more a symbol of gross Americana than of cultural innovation. The continued speculation about his incredible career has sustained interest in his life, and supported a large tourist/entertainment industry, that may last indefinitely, even if the fascination is fueled more by his celebrity than his music.

Born to a poor Mississippi family in the heart of Depression, Elvis had moved to Memphis by his teens, where he absorbed the vibrant melting pot of Southern popular music in the form of blues, country, bluegrass, and gospel. After graduating from high school, he became a truck driver, rarely if ever singing in public. Some 1953 and 1954 demos, recorded at the emerging Sun label in Memphis primarily for Elvis’ own pleasure, helped stir interest on the part of Sun owner Sam Phillips. In mid-1954, Phillips, looking for a white singer with a black feel, teamed Presley with guitarist Scotty Moore and bassist Bill Black. Almost by accident, apparently, the trio hit upon a version of an Arthur Crudup blues tune, “That’s All Right Mama,” that became Elvis’ first single.

Elvis’ five Sun singles pioneered the blend of R&B and C&W that would characterize rockabilly music. For quite a few scholars, they remain not only Elvis’ best singles, but the best rock & roll ever recorded. Claiming that Elvis made blues acceptable for the white market is not the whole picture; the singles usually teamed blues covers with country and pop ones, all made into rock & roll (at this point a term that barely existed) with the pulsing beat, slap-back echo, and Elvis’ soaring, frenetic vocals. “That’s All Right Mama,” “Blue Moon of Kentucky,” “Good Rockin’ Tonight,” “Baby Let’s Play House,” and “Mystery Train” remain core early rock classics.

The singles sold well in the Memphis area immediately, and by 1955 were starting to sell well to country audiences throughout the South. Presley, Moore, and Black hit the road with a stage show that grew ever wilder and more provocative, Elvis’ swiveling hips causing enormous controversy. The move to all-out rock was hastened by the addition of drums. The last Sun single, “I Forgot to Remember Forget”/”Mystery Train,” hit number one on the national country charts in late 1955. Presley was obviously a performer with superstar potential, attracting the interest of bigger labels and Colonel Tom Parker, who became Elvis’ manager. In need of capital to expand the Sun label, Sam Phillips sold Presley’s contract to RCA in late 1955 for 35,000 dollars; a bargain, when viewed in hindsight, but an astronomical sum at the time.

This is the point where musical historians start to diverge in opinion. For many, the whole of his subsequent work for RCA — encompassing over 20 years — was a steady letdown, never recapturing the pure, primal energy that was harnessed so effectively on the handful of Sun singles. Elvis, however, was not a purist. What he wanted, more than anything, was to be successful. To do that, his material needed more of a pop feel; in any case, he’d never exactly been one to disparage the mainstream, naming Dean Martin as one of his chief heroes from the get-go. At RCA, his rockabilly was leavened with enough pop flavor to make all of the charts, not just the country ones.

At the beginning, at least, the results were hardly any tamer than the Sun sessions. “Heartbreak Hotel,” his first single, rose to number one and, aided by some national television appearances, helped make Elvis an instant superstar. “I Want You, I Need You, I Love You” was a number one follow-up; the double-sided monster “Hound Dog”/”Don’t Be Cruel” was one of the biggest-selling singles the industry had ever experienced up to that point. Albums and EPs were also chart-toppers, not just in the U.S., but throughout the world. The 1956 RCA recordings, while a bit more sophisticated in production and a bit less rootsy in orientation than his previous work, were still often magnificent, rating among the best and most influential recordings of early rock & roll.

Elvis’ (and Colonel Parker’s) aspirations were too big to be limited to records and live appearances. By late 1956, his first Hollywood movie, Love Me Tender, had been released; other screen vehicles would follow in the next few years, Jailhouse Rock being the best. The hits continued unabated, several of them (”Jailhouse Rock,” “All Shook Up,” “Too Much”) excellent, and often benefiting from the efforts of top early rock songwriter Otis Blackwell, as well as the emerging team of Jerry Leiber-Mike Stoller. The Jordanaires added both pop and gospel elements with their smooth backup vocals.

Yet worrisome signs were creeping in. The Dean Martin influence began rearing his head in smoky, sentimental ballads such as “Loving You”; the vocal swoops became more exaggerated and stereotypical, although the overall quality of his output remained high. And although Moore and Black continued to back Elvis on his early RCA recordings, within a few years the musicians had gone their own ways.

Presley’s recording and movie careers were interrupted by his induction into the Army in early 1958. There was enough material in the can to flood the charts throughout his two-year absence (during which he largely served in Germany). When he re-entered civilian life in 1960, his popularity, remarkably, was at just as high a level as when he left.

One couldn’t, unfortunately, say the same for the quality of his music, which was not just becoming more sedate, but was starting to either repeat itself, or opt for operatic ballads that didn’t have a whole lot to do with rock. Elvis’ rebellious, wild image had been tamed to a large degree as well, as he and Parker began designing a career built around Hollywood films. Shortly after leaving the Army, in fact, Presley gave up live performing altogether for nearly a decade to concentrate on movie-making. The films, in turn, would serve as vehicles to both promote his records and to generate maximum revenue with minimal effort. For the rest of the ’60s, Presley ground out two or three movies a year that, while mostly profitable, had little going for them in the way of story, acting, or social value.

While there were some quality efforts on Presley’s early-’60s albums, his discography was soon dominated by forgettable soundtracks, mostly featuring material that was dispensable or downright ridiculous. In time he became largely disinterested in devoting much time to his craft in the studio. The soundtrack LPs themselves were sometimes filled out with outtakes that had been in the can for years (and these, sadly, were often the highlights of the albums). There were some good singles in the early ’60s, like “Return to Sender”; once in a while there was even a flash of superb, tough rock, like “Little Sister” or “(Marie’s the Name) His Latest Flame.” But by 1963 or so there was little to get excited about, although he continued to sell in large quantities.

The era spanning, roughly, 1962-1967 has generated a school of Elvis apologists, eager to wrestle any kernel of quality that emerged from his recordings during this period. They also point out that Presley was assigned poor material, and assert that Colonel Parker was largely responsible for Presley’s emasculation. True to a point, but on the other hand it could be claimed, with some validity, that Presley himself was doing little to rouse himself from his artistic stupor, letting Parker destroy his artistic credibility without much apparent protest, and holing up in his large mansion with a retinue of yes-men that protected their benefactor from much day-to-day contact with a fast-changing world.

The Beatles, all big Elvis fans, displaced Presley as the biggest rock act in the world in 1964. What’s more, they did so by writing their own material and playing their own instruments; something Elvis had never been capable of, or particularly aspired to. They, and the British and American groups the Beatles influenced, were not shy about expressing their opinions, experimenting musically, and taking the reins of their artistic direction into their own hands. The net effect was to make Elvis Presley, still churning out movies in Hollywood as psychedelia and soul music became the rage, seem irrelevant, even as he managed to squeeze out an obscure Dylan cover (”Tomorrow Is a Long Time”) on a 1966 soundtrack album.

By 1967 and 1968, there were slight stirrings of an artistic reawakening by Elvis. Singles like “Guitar Man,” “Big Boss Man,” and “U.S. Male,” though hardly classics, were at least genuine rock & roll that sounded better than much of what he’d been turning out for years. A 1968 television special gave Presley the opportunity he needed to reinvent himself as an all-out leather-coated rocker, still capable of magnetizing an audience, and eager to revisit his blues and country roots.

The 1968 album Elvis in Memphis was the first LP in nearly a decade in which Presley seemed cognizant of current trends, as he updated his sounds with contemporary compositions and touches of soul to create some reasonably gutsy late-’60s pop/rock. This material, and 1969 hits like “Suspicious Minds” and “In the Ghetto,” returned him to the top of the charts. Arguably, it’s been overrated by critics, who were so glad to have him singing rock again that they weren’t about to carp about the slickness of some of the production, or the mediocrity of some of the songwriting.

But Elvis’ voice did sound good, and he returned to live performing in 1969, breaking in with weeks of shows in Las Vegas. This was followed by national tours that proved him to still be an excellent live entertainer, even if the exercises often reeked of show-biz extravaganza. (Elvis never did play outside of North America and Hawaii, possibly because Colonel Parker, it was later revealed, was an illegal alien who could have faced serious problems if he traveled abroad.) Hollywood was history, but studio and live albums were generated at a rapid pace, usually selling reasonably well, although Presley never had a Top Ten hit after 1972’s “Burning Love.”

Presley’s 1970s recordings, like most of his ’60s work, are the focus of divergent critical opinion. Some declare them to be, when Elvis was on, the equal of anything he did, especially in terms of artistic diversity. It’s true that the material was pretty eclectic, running from country to blues to all-out rock to gospel (Presley periodically recorded gospel-only releases, going all the way back to 1957). At the same time, his vocal mannerisms were often stilted, and the material — though not nearly as awful as that ’60s soundtrack filler — sometimes substandard. Those who are not serious Elvis fans will usually find this late-period material to hold only a fraction of the interest of his ’50s classics.

Elvis’ final years have been the subject of a cottage industry of celebrity bios, tell-alls, and gossip screeds from those who knew him well, or (more likely) purported to know him well. Those activities are really beyond the scope of a mini-bio such as this, but it’s enough to note that his behavior was becoming increasingly instable. His weight fluctuated wildly; his marriage broke up; he became dependent upon a variety of prescription drugs. Worst of all, he became isolated from the outside world except for professional purposes (he continued to tour until the end), rarely venturing outside of his Graceland mansion in Memphis. Colonel Parker’s financial decisions on behalf of his client have also come in for much criticism.

On August 16, 1977, Presley was found dead in Graceland. The cause of death remains a subject of widespread speculation, although it seems likely that drugs played a part. An immediate cult (if cult is the way to describe millions of people) sprang up around his legacy, kept alive by the hundreds of thousands of visitors who make the pilgrimage to Graceland annually. Elvis memorabilia, much of it kitsch, is another industry in his own right. Dozens if not hundreds make a comfortable living by impersonating the King in live performance. And then there are all those Elvis sightings, reported in tabloids on a seemingly weekly basis.

Although Presley had recorded a mammoth quantity of both released and unreleased material for RCA, the label didn’t show much interest in repackaging it with the respect due such a pioneer. Haphazard collections of outtakes and live performances were far rarer than budget reissues and countless repackagings of the big hits. In the CD age, RCA finally began to treat the catalog with some of the reverence it deserved, at long last assembling a box set containing nearly all of the 1950s recordings. Similar, although less exciting, box sets were documenting the 1960s, the 1970s, and his soundtrack recordings. And exploitative reissues of Elvis material continue to appear constantly, often baited with one or two rare outtakes or alternates to entice the completists (of which there are many). In death, as in life, Presley continues to be one of RCA’s most consistent earners. Fortunately, with a little discretion, a good Elvis library can be built with little duplication, sticking largely to the most highly recommended selections., Elvis Presley Biography, http://zakira-zakira.blogspot.com/2008/08/elvis-presley-biography.html, http://zakira-zakira.blogspot.com/feeds/posts/default, Listen to music online!, ,
Music Celebrity, 12, music-celebrity

After a star reaches a certain point, it’s easy to forget what they became famous for and concentrate solely on their persona. Madonna is such a star. Madonna rocketed to stardom so quickly in 1984 that it obscured most of her musical virtues. Appreciating her music became even more difficult as the decade wore on, as discussing her lifestyle became more common than discussing her music. However, one of Madonna’s greatest achievements is how she manipulated the media and the public with her music, her videos, her publicity, and her sexuality. Arguably, Madonna was the first female pop star to have complete control of her music and image.

Madonna moved from her native Michigan to New York in 1977, with dreams of becoming a ballet dancer. She studied with choreographer Alvin Ailey and modeled. In 1979, she became part of the Patrick Hernandez Revue, a disco outfit that had the hit “Born to Be Alive.” She traveled to Paris with Hernandez; it was there that she met Dan Gilroy, who would soon become her boyfriend. Upon returning to New York, the pair formed the Breakfast Club, a pop/dance group. Madonna originally played drums for the band, but she soon became the lead singer. In 1980, she left the band and formed Emmy with her former boyfriend, drummer Stephen Bray. Soon, Bray and Madonna broke off from the group and began working on some dance/disco-oriented tracks. A demo tape of these tracks worked its way to Mark Kamins, a New York-based DJ/producer. Kamins directed the tape to Sire Records, which signed the singer in 1982.

Kamins produced Madonna’s first single, “Everybody,” which became a club and dance hit at the end of 1982; her second single, 1983’s “Physical Attraction,” was another club hit. In June of 1983, she had her third club hit with the bubbly “Holiday,” which was written by Jellybean Benitez. Madonna’s self-titled debut album was released in September of 1983; “Holiday” became her first Top 40 hit the following month. “Borderline” became her first Top Ten hit in March of 1984, beginning a remarkable string of 17 consecutive Top Ten hits. While “Lucky Star” was climbing to number four, Madonna began working on her first starring role in a feature film, Susan Seidelman’s Desperately Seeking Susan.

Madonna’s second album, the Niles Rodgers-produced Like a Virgin, was released at the end of 1984. The title track hit number one in December, staying at the top of the charts for six weeks; it was the start of a whirlwind year for the singer. During 1985, Madonna became an international celebrity, selling millions of records on the strength of her stylish, sexy videos and forceful personality. After “Material Girl” became a number two hit in March, Madonna began her first tour, supported by the Beastie Boys. “Crazy for You” became her second number one single in May. Desperately Seeking Susan was released in July, becoming a box office hit; it also prompted a planned video release of A Certain Sacrifice, a low-budget erotic drama she filmed in 1979. A Certain Sacrifice wasn’t the only embarrassing skeleton in the closet dragged into the light during the summer of 1985 — both Playboy and Penthouse published nude photos of Madonna that she posed for in 1977. Nevertheless, her popularity continued unabated, with thousands of teenage girls adopting her sexy appearance, being dubbed “Madonna wannabes.” In August, she married actor Sean Penn; the couple had a rocky marriage that ended in 1989.

Madonna began collaborating with Patrick Leonard at the beginning of 1986; Leonard would co-write most of her biggest hits in the ’80s, including “Live to Tell,” which hit number one in June of 1986. A more ambitious and accomplished record than her two previous albums, True Blue was released the following month, to both more massive commercial success (it was a number one in both the U.S. and the U.K., selling over five million copies in America alone) and critical acclaim. “Papa Don’t Preach” became her fourth number one hit in the U.S. While her musical career was thriving, her film career took a savage hit with the November release of Shanghai Surprise. Starring Madonna and Sean Penn, the comedy received terrible reviews, which translated into disastrous box office returns.

At the beginning of 1987, she had her fifth number one single with “Open Your Heart,” the third number one from True Blue alone. The title cut from the soundtrack of her third feature film, Who’s That Girl?, was another chart-topping hit, although the film itself was another box office bomb. 1988 was a relatively quiet year for Madonna as she spent the first half of the year acting in David Mamet’s Speed the Plow on Broadway. In the meantime, she released the remix album You Can Dance. After withdrawing the divorce papers she filed at the beginning of 1988, she divorced Penn at the beginning of 1989.

Like a Prayer, released in the spring of 1989, was her most ambitious and far-reaching album, incorporating elements of pop, rock, and dance. It was another number one hit and launched the number one title track as well as “Express Yourself,” “Cherish,” and “Keep It Together,” three more Top Ten hits. In April 1990, she began her massive Blonde Ambition tour, which ran throughout the entire year. “Vogue” became a number one hit in May, setting the stage for her co-starring role in Warren Beatty’s Dick Tracy; it was her most successful film appearance since Desperately Seeking Susan. Madonna released a greatest-hits album, The Immaculate Collection, at the end of the year. It featured two new songs, including the number one single “Justify My Love,” which sparked another controversy with its sexy video; the second new song, “Rescue Me,” became the highest-debuting single by a female artist in U.S. chart history, entering the charts at number 15. Truth or Dare, a documentary of the Blonde Ambition tour, was released to positive reviews and strong ticket sales during the spring of 1991.

Madonna returned to the charts in the summer of 1992 with the number one “This Used to Be My Playground,” a single featured in the film A League of Their Own, which featured the singer in a small part. Later that year, Madonna released Sex, an expensive, steel-bound soft-core pornographic book that featured hundreds of erotic photographs of herself, several models, and other celebrities — including Isabella Rossellini, Big Daddy Kane, Naomi Campbell, and Vanilla Ice — as well as selected prose. Sex received scathing reviews and enormous negative publicity, yet that didn’t stop the accompanying album, Erotica, from selling over two million copies. Bedtime Stories, released two years later, was a more subdued affair than Erotica. Initially, it didn’t chart as impressively, prompting some critics to label her a has-been, yet the album spawned her biggest hit, “Take a Bow,” which spent seven weeks at number one. It also featured the Björk-penned “Bedtime Stories,” which became her first single not to make the Top 40; its follow-up, “Human Nature,” also failed to crack the Top 40. Nevertheless, Bedtime Stories marked her seventh album to go multi-platinum.

Beginning in 1995, Madonna began one of her most subtle image makeovers as she lobbied for the title role in the film adaptation of Andrew Lloyd Webber’s Evita. Backing away from the overt sexuality of Erotica and Bedtime Stories, Madonna recast herself as an upscale sophisticate, and the compilation Something to Remember fit into the plan nicely. Released in the fall of 1995, around the same time she won the coveted role of Evita Peron, the album was comprised entirely of ballads, designed to appeal to the mature audience that would also be the target of Evita. As the filming completed, Madonna announced she was pregnant and her daughter, Lourdes, was born late in 1996, just as Evita was scheduled for release. The movie was greeted with generally positive reviews and Madonna began a campaign for an Oscar nomination that resulted in her winning the Golden Globe for Best Actress (Musical or Comedy), but not the coveted Academy Award nomination. The soundtrack for Evita, however, was a modest hit, with a dance remix of “Don’t Cry for Me Argentina” and the newly written “You Must Love Me” both becoming hits.

During 1997, she worked with producer William Orbit on her first album of new material since 1994’s Bedtime Stories. The resulting record, Ray of Light, was heavily influenced by electronica, techno, and trip-hop, thereby updating her classic dance-pop sound for the late ’90s. Ray of Light received uniformly excellent reviews upon its March 1998 release and debuted at number two on the charts. Within a month, the record was shaping up to be her biggest album since Like a Prayer. Two years later she returned with Music, which reunited her with Orbit and also featured production work from Mark “Spike” Stent and Mirwais, a French electro-pop producer/musician in the vein of Daft Punk and Air.

The year 2000 also saw the birth of Madonna’s second child, Rocco, whom she had with filmmaker Guy Ritchie; the two married at the very end of the year. With Ritchie as director and Madonna as star, the pair released a remake of the film Swept Away in 2002. It tanked at the box office, failing to crack seven digits, making it one of the least profitable films of the year. Her sober 2003 album, American Life, fared slightly better but was hardly a huge success. That same year also saw the release of Madonna’s successful children’s book, The English Roses, which was followed by several more novels in future years. Confessions on a Dance Floor marked her return to music, specifically to the dance-oriented material that had made her a star. Released in late 2005, it topped the Billboard charts and was accompanied by a worldwide tour in 2006, the same year that I’m Going to Tell You a Secret, a CD/DVD made during her Re-Invention Tour, came out. In 2007, Madonna released another CD/DVD, Confessions Tour, this time chronicling her controversial tour of the same name. She then inched closer to the completion of her Warner Bros contract with 2008’s Hard Candy, an R&B album whose first single, “4 Minutes”, topped the singles charts in several countries.

, Madonna Biography, http://zakira-zakira.blogspot.com/2008/08/madonna-biography.html, http://zakira-zakira.blogspot.com/feeds/posts/default, Listen to music online!, ,
Music Celebrity, 12, music-celebrity

Metallica was easily the best, most influential heavy metal band of the ’80s, responsible for bringing the music back to Earth. Instead of playing the usual rock star games of metal stars of the early ’80s, the band looked and talked like they were from